An integrated live-commerce platform where hosts sell on broadcast and the operator manages revenue, customers and tracking from the same console. Landing pages, the storefront and the operator ERP all live in one codebase.
In live commerce, 'going live well' matters less than what happens after the broadcast ends.
Hosts answer comments while broadcasting; operators juggle a broadcast tool, a storefront and a separate customer database, then track ad effectiveness somewhere else. The tools sprawl, and you can't tell on one screen where the revenue actually came from.
Customers feel the seams too — the shop they go back to is technically the same brand, but it reads like a different site every time.
Landing, storefront and admin merge into one codebase, with Kakao login, points, reviews, alimtalk and conversion tracking all running inside the same system.
A product seen on the broadcast can be purchased with one Kakao login on the spot. After checkout, points, reviews and re-purchase prompts continue inside the same platform. Operators see sales, customers and inventory on one screen — with marketing tracking on the same page.
A Lambda-based backend keeps post-broadcast traffic spikes from spiking the bill. Once a live ends, an auto-generated 'as seen on broadcast' page brings viewers back, so revenue keeps moving.
Landing, store and admin in one codebase. Type-safe data access via Prisma.
Products, orders, customers, points and reviews share one schema. Ops data stays in one place.
Lambda absorbs broadcast spikes; video and media live on S3. Cost tracks traffic.
Kakao login, post-purchase alimtalk and re-purchase prompts — all in-system.