A B2C web service that delivers daily fortune readings — money, love, career and lucky items. GPT generates content, Coupang Partners and saju-service banners drive monetization, and KakaoTalk sharing brings users back.
Fortune content brings people in every day — and lets them leave every day. That was the starting condition.
A fresh fortune daily means content cost scales with the userbase if a human writes it. Plain banner ads weren't generating enough CPM either.
Without hooks, users have no reason to share with friends — and acquisition collapses back onto paid ads.
GPT generates the content automatically. Two monetization channels run side by side — Coupang Partners and saju-service banners. Results screens are built to be shared on KakaoTalk.
Money, love and career scores arrive alongside lucky color, item, food and number. Items and foods link naturally to Coupang Partners. 'Read your full saju' bridges into the saju-service banner.
KakaoTalk sharing and image-save built into the results screen turn it into shareable artifact. Meta Pixel tracking measures ad impact alongside organic.
Fortune-content UI and operating backend in one system.
GPT auto-generates content; Figma drives the user-facing design.
Content, user behavior and conversion data in one DB.